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Beyond Philanthropy: Lessons in Cause Marketing

Post date: 
September 8th, 2016
Article Type: 
External News Article
Article Topic: 
Communications
Article Source: 
STEM education

Many banks and credit unions say they support their community simply because they throw money at local charities. But fusing cause marketing with your financial institution's strategic plan can you help you accomplish important brand and business objectives.

Link to article: 
http://thefinancialbrand.com/60821/beyond-philanthropy-lessons-cause-marketing/

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