Is it the Super Bowl, or the Do-Gooder Bowl? Hyundai is using an expensive 60-second ad spot in Sunday's game to plug an organization dedicated to fighting childhood cancer, the automaker said today, following the decision by Anheuser-Busch InBev to dedicate two big-game berths to its philanthropic efforts involving water.
Why More Super Bowl Ads Are Touting Philanthropy
January 30th, 2018
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