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Connections to a Cause: The Millennial Way of Charity

Mr. Adam, a 24-year-old Peace Corps volunteer at the time, noticed that a woman canvassing riders for donations to help her ailing son was having unusual success where others came up empty. The reason, he quickly realized, was in the woman’s hand: a copy of her son’s medical record that vivified his struggles.

The insight led Mr. Adam to start Watsi, a digitally focused health nonprofit that is helping to redefine charitable giving for millennials, in part by replicating online that kind of direct connection between patient and donor.

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