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Established in 1985 in MA - Founded in the name of the late Arnold "Red" Auerbach. Widely recognized as one of the greatest basketball coaches in the history of the NBA, he coached the Boston Celtics from 1950 to 1967, during which he helped lead them to nine NBA championships. In 1967, he became general manager of the Boston Celtics, and became president in 1984. In 1965, he won the NBA Coach of the Year Award, and was inducted into the Basketball Hall of Fame in 1969. He is also the author of the books: "Basketball for the Player, the Fan, and Coach" and "Winning the Hard Way"